December 9, 2008
- Tuesday After Lunch Money Memo: MYRRH-MURRINGS OF COMMODITIES
At the granite conference table in the upscale offices of Pasadena ad agency, Batton Barton Durston and Packaloomer, CEO Bob Jelly said to the participants, "What say we go around the table and you people give me your thoughts on the new Myrrh company account the agency just brought in. I want high concepts here, people."
Judith, the firm's researcher, began with, "Well, the dictionary says Myrrh is a yellowish brown aromatic gum resin with a bitter, slightly pungent taste usually obtained from an East African tree. Other than some gifting by a few alleged Wise Men 2000 years ago, there's very little modern usage."
Skip, the firm's Account Executive and Chief Hustler, said, "Well, then we've got the religious folks. We could try a bitter gum for bored teens. And there's always golfers."
Dexter, another A.E., piped in with, "Perhaps we could get parents to trample each other entering a department store to buy the new 'Myrrh Wars' video game."
Grace, the A.E. (…)
